I’m watching The Big Idea and it’s like getting a big, fat pep talk. Got an idea? Push it, shout it, pitch it, obsess over it, make other people obsess over it.
The woman who created Spanx literally called a buyer at Neimann Marcus and told her she’d fly to Dallas if she’d give her 10 minutes. She agreed. Then she took her into the bathroom (yes, she talked a buyer into the bathroom) to show her “before and after” with regular underwear vs. the undergarments she was pitching under white slacks. The business is now generating billions.
Host Donny Deutsch feeds off this stuff.