My gratifying gig

A few weeks ago I informed my readers here that I’d be writing a new weekly post called Day Brake for A Day Well Lived. The site and newsletter will launch soon, but in the meantime you can find Day Brake on its (public) Facebook page. What I am finding joyful...

Twitter for Sh-tters

Yes, you read that right. Today’s Game Plan is about an important ad campaign designed for non-profit Wherever The Need to help alleviate the world’s sanitation problems by using social media. A sampling: “We’re not trying to guilt anybody into anything,”...

Creative connection

Sometimes you just know when a connection is special. It seems Todd Lieman of Skadaddle Media and I are officially members of the mutual admiration society. I am always struck by people who love and honor the creative process and and that was a bonding point in my...

Those ‘aha moments’

On my continuing quest for silver lining stories in this economy, I explored one of my favorite commercials and found out it’s part of an entire ‘aha moments’ ad campaign for Mutual of Omaha. Today’s Game Plan includes interviews with Todd...