It’s amazing how the process of creating a new website forces us to ask questions that go far beyond the technical. My fab web guy, Pete Lacis, has broadened the scope of my thinking just by making a few simple suggestions or asking what seems to be a simple question on the surface. He thinks in a completely different way than I do, which means we complement each other very well. While I’m in my little web world tunnel, he’s in the mindset of the big global Internet, you know?
For example, who is my audience? Potential life coaching clients? Readers of my FOXBusiness.com columns? Readers of my blog? All of the above? So then the tagline should reflect that, Peter suggests. Yes. It seems so clear now. Let’s make that happen, I say. And he does.
This is our process and I am loving it.
It’s a whole new world.