Yes, you read that right. Today’s Game Plan is about an important ad campaign designed for non-profit Wherever The Need to help alleviate the world’s sanitation problems by using social media. A sampling:

“We’re not trying to guilt anybody into anything,” Todd Lieman of Skadaddle Media said. “If you have a bidet and a heated toilet seat, good for you. Read a novel in there. The way we see it, there’s a zillion important causes. Maybe this one is yours.”

I can’t say it any better than that.