Stacy M. Igel is one of those great ‘bootstraps’ stories and it was a pleasure to talk with her recently about how she’s using all the tools at her disposal to crank up sales for her company and its clothing line, Boy Meets Girl. You never have to twist my arm to write about fashion, so today’s Game Plan is about How One Designer Rocks Viral Marketing.

Take heed all you business folks who still think social media is for people with too much time on their hands. It’s all about learning to work it.