When I know about someone I’ve made every attempt not to, that says something about his or her ability to market and publicize. Welcome to the world of new media with all its advantages and pitfalls (read: reality TV). Also, I confess to believing that no reality show out there can live up to the one that set the trend — The Osbournes.

So hats off to Kim Kardashian for getting on my radar despite the fact that I’ve never seen any of her shows and I didn’t know she had a clothing line or fragrance until I researched this column. It was the wedding/divorce thing that the life coach in me couldn’t pass by without comment.

Today’s Game Plan: Life Coaching Kim Kardashian