As I watch pundits speculate and pontificate about why President Obama was re-elected or where Mitt Romney’s campaign fell short, I keep marveling at how simplicity sometimes eludes. Unquestionably there are tactical factors, matters of arithmetic and so forth.
But then there’s that other piece — authenticity. Yes, yes, everyone lies in politics. Yada, yada, yada. It’s shifty. It’s shady. But people (read: voters) hate that. A glimmer of authenticity is like a beacon of light and people crave it. It is in that spirit that I crafted some advice for GOP strategists regarding their candidates.
Today’s Game Plan: Life Coaching GOP Strategists