The travel website commercial (is it Expedia?) that’s been running a lot lately is speaking to me.

It shows a guy reading a bodice-ripping paperback and the narrator says something like, “It’s time to read books you wouldn’t normally be seen reading.” In another shot it says, “It’s time to go buy little shampoos and toothpaste” as a guy gleefully watches them go down the conveyor belt at the grocery store. There are a number of quick vignettes on this theme of “It’s time …”

I think it’s very clever. It’s a unique way of saying, “Book a trip, baby.”

It’s been a while for me. It is indeed time.