Paulo Coelho to Julie Bosman in The New York Times — “Best-Selling Author Gives Away His Work”:
Back to the origins of writing, they used to see writers as wise men and women in an ivory tower, full of knowledge, and you cannot touch them. The ivory tower does not exist anymore. If the reader doesn’t like something they’ll tell you. He’s not or she’s not someone that is isolated.
Once I found this possibility to use Twitter and Facebook and my blog to connect to my readers, I’m going to use it, to connect to them and to share thoughts that I cannot use in the book. Today I have on Facebook six million people. I was checking the other day Madonna’s page, and she has less followers than I have. It’s unbelievable.