I have written over 400 Game Plan columns and it never gets old bringing attention to people and companies who stand out in their mission and message. Ethan Austin, COO of GiveForward, so clearly falls into that category. An enjoyable interview that really flows always provides a major challenge to me as a writer because I so want to capture its core essence for my readers.

While I love what GiveForward does in helping people at the most trying times in their lives (so much so that it was honored at the White House as part of Empact100 last year), this one is really about Austin’s path to what he does and what it can teach.

Today’s Game Plan: Crowd-Funding Site Allows People to ‘GiveForward’